Let's jump 50 years back to the middle of May 1968. In a world of changing views and women's liberation, Irène Leroux created Eres. A forward-thinking designer, Leroux bought her parents' boutique and redesigned swimsuits, removing underwiring and freeing women from the limiting pieces of the past. The first of many revolutions; the founder also started selling swimwear all year round, unheard of as it was previously only available in the summer. A pioneering brand, Eres was also the first to separate one-piece suits into bikini tops and bottoms, showing their deep understanding of what women really wanted. Success followed quickly and didn't go unnoticed, with the prestigious design house Chanel buying the label in 1996. Still working as creative director, Irène Leroux launched her first lingerie line two years later, once again offering triangular cuts with outstanding comfort. Eres presents understated and luxurious collections every season that stand out thanks to their clean lines and natural femininity. Always keeping up with the times, Eres adapts its style to suit their customers' lifestyles and the expanding water sports world. It now offers swimsuits, shorts, low-cut one-pieces, strapless bikinis, and much more. The pieces all share the feature of being made using high-tech materials with multiple properties — shaping for optimal support, second-skin stretchiness and quick drying. Attentive to detail, the designer carefully treats each of her pieces with precise laser cuts, vibrant colours, impeccable seams for a perfect fit. A special finish to prevent overheating from the sun; a fundamental concept running though all Eres's manufacturing. An architect of the body, the label celebrates natural beauty and designs looks for radiant and confident women. > View more
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