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A.P.C. Men
A.P.C.: three letters that stand for "Atelier de Production et de Création" (production & design workshop) and which, over time, have become the embodiment of a cerebral French style with a happy sobriety to use the words of its founder Jean Touitou. At first, this determined entrepreneur did not seem destined for a career in fashion. After majoring in history of the arts in high school, he enrolled at the Sorbonne in Paris and obtained a degree in history and geography. Eager to discover the world, he travelled to the United States and became involved in a Trotskyist movement. On his return, he found a job at Kenzo and then continued his apprenticeship with Agnès B. in New York before joining Irié, a young Japanese designer with whom he worked until 1985. Two years later, Jean Touitou realised the lack of jeans options in the market when he was trying to find clothes after losing his suitcase. An anecdote at the origin of his ready-to-wear brand: A.P.C created in 1987. The label's main focus was the famous blue canvas. Made from Egyptian silk thread for a raw Japanese denim, the emblematic jeans stood out from faded and fancy models with their minimalist design. Top-of-the-range materials and a refined style were key to A.P.C.'s success. No logos, nor outrageous ornaments or garish colours, the signature wardrobe seduced a sphere of cool intellectuals favouring essentials and timelessness. This fan club included Lou Doillon, Sofia Coppola, Cat Power and the members of the band Metronomy.
Having his wife Judith at the head of the Artistic Direction, Jean Touitou continues to develop the A.P.C. collections by multiplying collaborations. Nike, Carhartt, K-Way, Vanessa Seward, Kid Cudi and Kanye West have joined forces with the French house for highly anticipated and sought-after capsules. As a music & film producer and author of the book Transmission, nothing is stopping this founder/creator who transformed A.P.C. into a lifestyle full of creativity and tinged with simple elegance and unpretentiousness.
Having his wife Judith at the head of the Artistic Direction, Jean Touitou continues to develop the A.P.C. collections by multiplying collaborations. Nike, Carhartt, K-Way, Vanessa Seward, Kid Cudi and Kanye West have joined forces with the French house for highly anticipated and sought-after capsules. As a music & film producer and author of the book Transmission, nothing is stopping this founder/creator who transformed A.P.C. into a lifestyle full of creativity and tinged with simple elegance and unpretentiousness.
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A.P.C.
Striped cotton T-shirt | Blue
£135.00
A.P.C.
Cotton sweatshirt | Beige
£200.00
A.P.C.
Cotton T-shirt | Green
£95.00
A.P.C.
Shirt jacket | Beige
£240.00
A.P.C.
Charlie denim cotton baseball cap | Blue
£90.00
A.P.C.
Cotton sweatshirt | Purple
£180.00
A.P.C.
Cotton and linen overshirt | Beige
£235.00
A.P.C.
Cotton and linen overshirt | Green
£235.00
A.P.C.
Emilie wool jacket | Blue
£470.00
A.P.C.
Straight-cut jeans | Blue
£170.00
A.P.C.
Cotton T-shirt | Beige
£105.00
A.P.C.
Printed T-shirt | White
£120.00
A.P.C.
Cotton polo shirt | White
£130.00
A.P.C.
Straight-cut raw denim jeans | Blue
£170.00
A.P.C.
Cotton polo shirt | Green
£125.00
A.P.C.
Cotton T-shirt | Blue
£115.00
A.P.C.
Cotton sweatshirt | Green
£200.00
A.P.C.
Item cotton fleece hoodie | Black
£200.00
A.P.C.
Shirt jacket | Green
£240.00
A.P.C.
Greg cotton shirt | Blue
£170.00
A.P.C.
Printed cotton T-shirt | White
£115.00
A.P.C.
Wool jumper | Blue
£230.00
A.P.C.
Windproof jacket | Green
£445.00
A.P.C.
Cosy wool-blend jacket | Grey
£355.00
A.P.C.
Wool-blend overshirt | Grey
£245.00
A.P.C.
Plain trousers | Beige
£255.00
A.P.C.
Striped cotton shirt | Green
£160.00
A.P.C.
Aymeric T-shirt | Beige
£110.00
A.P.C.
Linen shirt | Beige
£185.00
A.P.C.
Cotton logo T-shirt | Blue
£105.00
A.P.C.
Martin cotton mom jeans | Black
£200.00
A.P.C.
Straight trousers | Green
£230.00
A.P.C.
Cotton jacket | Blue
£320.00
A.P.C.
New Raymond cotton T-shirt | Green
£95.00
A.P.C.
Striped cotton Shirt striped | Blue
£240.00
A.P.C.
Printed cotton shirt | Green
£205.00
A.P.C.
Shoulder bag | Black
£265.00
A.P.C.
Slim-fit jeans | Green
£200.00
A.P.C.
Slim fit jeans | Blue
£180.00
A.P.C.
Cotton sweatshirt | Blue
£220.00
A.P.C.
Cotton T-shirt | Blue
£120.00
A.P.C.
Cotton T-shirt | Grey
£125.00
A.P.C.
Parker cotton shorts | Green
£175.00
A.P.C.
Cotton T-shirt | Purple
£90.00
A.P.C.
Charlie denim cotton baseball cap | Blue
£90.00
A.P.C.
Straight cotton trousers | Blue
£240.00
A.P.C.
Cotton sweatshirt | Beige
£200.00
A.P.C.
Cotton sweatshirt | Grey
£255.00
A.P.C.
Printed cotton T-shirt | White
£115.00
A.P.C.
Item cotton jersey sweatshirt | Green
£185.00
A.P.C.
Striped cotton shirt | Blue
£180.00
A.P.C.
Printed Bermuda shorts | Green
£190.00
A.P.C.
Cassel linen shirt | Blue
£190.00
A.P.C.
New Standard cotton jeans | Blue
£190.00
A.P.C.
Cotton T-shirt | White
£90.00
A.P.C.
Givenchy Paris 3 avenue George V T-shirt in cotton | Blue
£90.00
A.P.C.
Cotton chinos | Blue
£245.00
A.P.C.
Givenchy Paris 3 avenue George V T-shirt in cotton | Brown
£85.00
A.P.C.
Madame long-sleeved T-shirt | White
£105.00
A.P.C.
I Love Cats oversized organic cotton T-shirt | Black
£95.00
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