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PRADA

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    PRADA

    Prada, a house with a rich heritage

    Founded in 1913 in Milan by Mario Prada, the eponymous house began as a luxury leather goods brand specializing in high-end accessories. The arrival of Miuccia Prada in the 1970s marked a decisive turning point: she infused the brand with a forward-thinking vision that would redefine the codes of luxury. Between sophisticated minimalism and stylistic boldness, Prada quickly established itself as an essential player in international fashion.

    Prada, a distinctive and timeless aesthetic

    Prada is recognized for its unique approach to style, combining sobriety and innovation. Each collection revisits the classics of chic with impeccable cuts, clean lines, and unexpected details that create surprise. From the Prada Galleria bag to futuristic sneakers, the house appeals to a demanding clientele in search of originality and exclusivity.

    Re-Nylon: an eco-friendly material

    Prada also focuses on innovative materials like Re-Nylon, a technical fabric made from recycled materials. This initiative illustrates the brand's eco-responsible commitment by offering pieces that are environmentally friendly without compromising on elegance and quality.

    Iconic pieces from the Prada house

    Some Prada models have become true fashion icons. The black nylon bag, launched in the 1980s, embodies the brand's luxurious modernity and pragmatism, while the bold platform shoes symbolize its creative audacity. Each Prada creation transcends decades without ever losing its relevance.

    Innovation at the heart of creation

    Far from resting on its heritage, Prada constantly pushes the boundaries of design and materials. With the Re-Nylon initiative, the house adopts an eco-responsible approach by using regenerated nylon made from recycled plastic waste. This approach reflects its commitment to more sustainable fashion without compromising on elegance and quality.

    A cultural impact and a forward-thinking vision of Prada

    Much more than a fashion house, Prada is a major player in the cultural scene. Through artistic collaborations, support for young talents, and environmental commitments, it continually innovates and redefines the contours of modern luxury. Its influence far exceeds the realm of ready-to-wear to touch on art, design, and even architecture.

    Why choose Prada?

    • A unique know-how inherited from over a century of expertise
    • Iconic and timeless pieces
    • A perfect blend of tradition and modernity
    • A growing commitment to more responsible fashion

    Whether for a pair of glasses, a handbag, or a couture silhouette, Prada remains an absolute reference for those in search of elegance and uniqueness.

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