NORTH SAILS

One is never better served than by oneself. A saying that could impeccably apply to the sailor Lowell North, founder of the brand North Sails. Far from being just a sailor, this American engineer made it a point, since 1957, to design his own sails in order to improve his performance. An expertise that is now transposed into the making of marine clothing, designed to face all conditions while offering the necessary freedom of movement for sailing but not only. Designed for men and women, the clothing from the brand North Sails can also be worn daily, thanks to their design that is both technical and accessible. But these advances would be nothing without the eco-conscious aspect that also characterizes the DNA of the American brand. Focused on the preservation of the oceans, it is notably a partner of the Ocean Family Foundation as well as the Tara Ocean Foundation. Its main commitments? To reduce the use of plastic, water consumption, and CO2 emissions, a line of conduct that it closely follows and aims to enhance. In this perspective, it applies, for example, to use eco-friendly or sustainable materials, notably making several of its models from materials made from recycled plastic. Since 1988, the brand has also been a partner of the America's Cup, a famous regatta for which it notably provides sails and designs each year a collection of durable clothing adorned with the dedicated sponsor's logo. Halfway between collector's items and functional pieces, these highlight all the technical expertise of the house as well as its design talents.