What if time was no longer our enemy?
Long perceived as an inevitable decline, aging is being reimagined at Lancôme. More than a descent into fragility, we see it as a vibrant ascent: growth, self-discovery, and beauty in constant evolution.
Mindful of accompanying women in shaping the journey of time, Lancôme has long sought how to extend the longevity of the skin. Decades of Lancôme research have revealed that the key to reversing skin aging is to re-energize skin cells.
The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover a 100% plant-derived PDRN from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve their elasticity, hydration, and overall texture: X5 collagen production.
The Absolue Longevity Cream combines two other longevity actives: the Eternal Rose™ preserving cell structure and Proxylane correcting wrinkles and fine lines.
Together, their synergistic action reverses visible signs of aging in just 1 week, for younger-looking skin, longer:
+65% hydration
+36% firmer skin
+9% lifted contours
Women report:
98% firmer skin
96% redefined features
88% lifted and firmer effect
The Absolue Longevity cream still features its iconic rose scent and a soft texture that melts into the skin.
A pioneer in refillable packaging in 2018, Absolue continues its journey towards a more sustainable future. Its refillable rose gold design, both feminine and avant-garde, embodies Lancôme's commitment to a more sustainable future, with 25% less plastic and 67% less glass.
(1) In vitro test
(2) Clinical study, 50 women, after 1 week
(3) Instrumental test, 24 subjects
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