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AMIRI

37 products

Amiri brilliantly marries the rebellious spirit of modern rock'n'roll with the sophisticated craftsmanship of haute couture, reinventing casual luxury through iconic pieces that embody both a bold aesthetic and exceptional know-how.

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    AMIRI

    Amiri: pure Californian style

    Founded in Los Angeles in 2014, the Amiri brand condenses all the energy of a youth steeped in rock, skate, and a Californian culture that is as free as it is assertive. Its founder, Mike Amiri, imagines his first pieces in the basement of a Thai restaurant on Sunset Boulevard. A unique starting point that reflects the spirit of the label: raw, instinctive, and intensely personal.

    A luxury wardrobe with rock accents

    Mike Amiri starts by creating unique pieces for legends like Axl Rose or Steven Tyler. Very quickly, his hand-distressed jeans, his bullet-riddled t-shirts, and his boots with bandana details establish themselves in the wardrobes of artists and celebrities around the world. Brad Pitt, Jay-Z, and Justin Bieber become the first ambassadors of a style that is both irreverent and controlled.

    Street luxury according to Amiri

    Each creation signed by Amiri is conceived as a work of contrast: between the refinement of noble materials and the spontaneity of an unfiltered style. The vintage-effect leather jackets, the plaid flannel shirts, or the bomber jackets embody a raw elegance, inspired as much by the grunge of the 90s as by the effortless look of the streets of L.A.

    Artisanal craftsmanship serving style

    The Amiri collections stand out for their obsessive attention to detail. Deconstructions, wear, handmade finishes: each piece tells a story and reflects the know-how of Californian workshops. Behind the apparent nonchalance of the Amiri style, there is an execution precision that makes all the difference.

    A cult brand with international reach

    Driven by word-of-mouth from stars and a tight-knit creative community, Amiri has established itself as a reference in luxury streetwear in record time. In 2019, Mike Amiri was named Menswear Designer of the Year by the CFDA. A recognition for someone who, by blending rock, craftsmanship, and Californian relaxation, has redefined the codes of high-end menswear.
    Men

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