VERSACE Men
Founded in 1978 by Gianni Versace, the label's logo was inspired by some Greco-Roman ruins found in his hometown in Calabria. The self-taught designer was soon recognised for his sexy and colourful designs, irreverent yet display remarkable skill. The brand went global in the 1990s. Fascinated by the supermodels that he always put in the spotlight (who could forget the 1991 show with Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford walking together to Freedom by George Michael?), Gianni Versace was equally idolised by his younger sister and muse. In 1993 when she accompanied him to the hundredth anniversary of Vogue magazine in New York, he put her in a dress from his Miss S&M collection. The daring leather dress with a bondage style cut and golden detailing propelled the duo to the front page of every fashion magazine. A year later, a fresh new actress, Liz Hurley, accompanied her fiancé to the London première of Four Weddings and a Funeral, wearing a black Versace dress with strategically placed oversized safety pins, certainly got people talking.
By the time Gianni Versace passed away three years later; he was a couture icon. Far from becoming a distant memory, his design house continued to flourish and prevailed ever more in pop culture. Only one dress was needed to make Versace an icon - that dress. In 2000, Jennifer Lopez walked the Grammy Awards red carpet in a floaty plunging tropical-print dress. It caused such a frenzy that Google released Google Images, its image search engine, due to the high demand of photos. J-Lo wears the exact same dress during the label's Spring-Summer 2020 show, bringing exotic prints back in style. We have come full circle.
Available online
Available in store
VERSACE
Pack of three Greca stretch cotton boxers | Black
170,00€
VERSACE
Barocco swim shorts | Black
350,00€
VERSACE
Greca Signature sneakers | Multicolour
850,00€
VERSACE
Greca swim shorts | Yellow
280,00€
VERSACE
Logo sliders | Black
310,00€
VERSACE
Greca swim shorts | Blue
280,00€
VERSACE
Odissea leather sneakers | White
690,00€
VERSACE
Short-length swim shorts | Black
250,00€
VERSACE
Trigreca sneakers | White
820,00€
VERSACE
Greca swim shorts | Blue
250,00€
VERSACE
Logo sliders | Green
310,00€
VERSACE
Pack of three Greca stretch cotton briefs | Multicolour
150,00€
VERSACE
Barocco print swim briefs | Golden
175,00€
VERSACE
Pack of three Greca stretch cotton briefs | Black
150,00€
VERSACE
Pack of three Greca stretch cotton boxers | Multicolour
170,00€
VERSACE
Pack of three Greca stretch cotton boxers | Multicolour
170,00€
VERSACE
Greca stretch cotton thong | Black
55,00€
VERSACE
Medusa detail briefs | Black
140,00€
VERSACE
Greca Cotton Briefs | Multicolour
90,00€
VERSACE
Greca cotton Boxers | Black
70,00€
VERSACE
Greca stretch cotton thong | Red
75,00€
VERSACE
Barocco print briefs | Multicolour
95,00€
VERSACE
Pack of three Greca stretch cotton briefs | Multicolour
140,00€
VERSACE
Greca cotton Briefs | Black
60,00€
VERSACE
Barocco printed briefs | Multicolour
115,00€
VERSACE
Printed swim shorts | Golden
280,00€
VERSACE
Greca stretch cotton thong | Black
75,00€
VERSACE
Greca Cotton Briefs | Black
90,00€
VERSACE
Greca Cotton Boxers | Multicolour
100,00€
VERSACE
Greca Cotton Boxers | Black
100,00€
VERSACE
Barocco stretch cotton boxers | Black
120,00€
VERSACE
Chain sneakers | White
850,00€
VERSACE
Chain Reaction Sneakers | Black
850,00€
VERSACE
Striped wool suit jacket | Black
-40%
1 497,00€
2 495,00€
VERSACE
Logo T-shirt | White
-40%
210,00€
350,00€
VERSACE
Striped wool suit trousers | Black
-40%
930,00€
1 550,00€
VERSACE
Leather loafers | Multicolour
850,00€
VERSACE
La Greca Signature cotton shirt | Green
-40%
537,00€
895,00€
VERSACE
Medusa cargo pants | Black
-40%
597,00€
995,00€
VERSACE
Chain Reaction sneakers | Multicolour
850,00€
VERSACE
Greca Medusa cuff | Golden
520,00€
VERSACE
Silk shirt | Multicolour
1 350,00€
VERSACE
Silk shorts | Multicolour
895,00€
VERSACE
Greca Labyrinth leather sneakers | White
690,00€
VERSACE
Satin effect sweatshirt | Blue
-40%
837,00€
1 395,00€
VERSACE
Cotton polo shirt | Blue
-40%
270,00€
450,00€
VERSACE
Straight wool trousers | Black
-40%
357,00€
595,00€
VERSACE
Leather loafers | Multicolour
790,00€
VERSACE
Nylon bomber jacket | Black
1 795,00€
VERSACE
Embroidery-effect T-shirt | White
-40%
597,00€
995,00€
VERSACE
Slim-fit jeans | Blue
495,00€
VERSACE
Leather sneakers | White
450,00€
VERSACE
Printed down jacket | Blue
-40%
957,00€
1 595,00€
VERSACE
Greca Medusa cotton T-shirt | White
295,00€
VERSACE
Medusa cotton jeans | Blue
-40%
417,00€
695,00€
VERSACE
Squalo Knit Sneakers | Multicolour
850,00€
VERSACE
Medusa cotton T-shirt | White
295,00€
VERSACE
Two-tone logo joggers | Multicolour
-40%
537,00€
895,00€
VERSACE
Qualo knit sneakers | White
850,00€
VERSACE
Embroidered cotton polo shirt | White
-40%
297,00€
495,00€