
GUCCI Men
It wasn't until the 1990s that its ready-to-wear lines (launched in 1981) were noticed. In 1990, a young unknown Texan designer called Tom Ford became the design director for this range. Four years later, he was promoted to creative director. Under his leadership, Gucci became synonymous with sexy. Initiating the porno chic wave, Tom Ford made the fashion house an avant-garde player in the movement. When he stood down ten years later, the label was one of the most profitable (and famous) in the world. Then, Frida Giannini came onto the scene. With a discreet and subdued style, she brought a more sophisticated touch that is still feminine. Despite her efforts, sales slowed down in 2014. Frida Giannini was replaced by an illustrious newcomer: Alessandro Michele.
While he appeared to be a young newbie in the eyes of the public, the Rome-born designer was far from a beginner. Trained at the Accademia di Costume e Moda, the designer worked for Les Copains and Fendi before joining the ranks at Gucci as a handbag designer under Tom Ford's leadership in 2002. A connoisseur of the brand, its DNA and aesthetic, he was a pioneer, designing the first men's collection in five days and completing the women's in just a few weeks. They were an instant success. Under his management, Gucci won back its long-serving fans and became a coveted label for all generations. Michele's peers took notice and in late 2015, he was awarded the International Designer Award at the British Fashion Awards and received the International Award at the CFDA Awards the following year. Inspired by the Italian renaissance, dandyism and certain punk elements, he introduced a new image and a fresh new way of thinking: done with gendered catwalks, Gucci runways are now unisex. Its designs are now also cruelty-free, no longer using animal fur. A smart rewriting of the rules, from a label whose run of good fortune is just beginning.
Available online
Available in store
GUCCI
Men?s Ace sneakers with GG leather detail | White
540,00€
GUCCI
GG Supreme oversized canvas jacket | Black
1 150,00€
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Gucci oversized logo hoodie | Multicolour
890,00€
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GG joggers | Black
880,00€
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GG sneakers | Black
550,00€
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GG wool jacquard jumper | Brown
650,00€
GUCCI
Gucci Jordaan leather loafers | Brown
650,00€
GUCCI
Horsebit leather loafers | Black
650,00€
GUCCI
Gucci Jordaan leather loafers | Black
650,00€
GUCCI
Technical jersey zip-up jacket | Beige
1 200,00€
GUCCI
GG Marmont AirPods case | Black
390,00€
GUCCI
Cotton Bermuda shorts | White
650,00€
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Gucci x Disney denim waistcoat | Blue
980,00€
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Technical jersey joggers | Multicolour
780,00€
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Leather loafers | Black
690,00€
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Gucci oversized faded cotton logo T-shirt | White
350,00€
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Gucci cotton jacquard striped polo shirt | Orange
550,00€
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GG jacquard flared jeans | Blue
890,00€
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Flared wool-blend trousers | Brown
580,00€
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Check wool shirt | Blue
780,00€
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Ace leather sneakers | White
520,00€
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Gucci x Disney Donald Duck sweatshirt | Grey
850,00€
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Check beanie | Blue
240,00€
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Distressed-effect jeans | Blue
590,00€
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Gucci Off the Grid billfold wallet | Black
310,00€
GUCCI
Denim jacket with green and red Web stripe details | Blue
1 800,00€
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Striped double GG cotton and silk-blend jacket | Brown
2 300,00€
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Cotton, mohair and wool-blend jacket with Gucci label | Blue
1 600,00€
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Corduroy trousers | Green
880,00€
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Long cashmere-blend coat | Black
2 980,00€
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Printed down jacket | White
2 200,00€
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Reversible cotton-blend jacket | Multicolour
1 980,00€
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Disney Donald Duck x Gucci GG jacket | Brown
1 980,00€
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Cotton and silk-blend GG striped flare trousers | Brown
980,00€
GUCCI
Cotton, wool and mohair-blend trousers | Blue
780,00€
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Aviator sunglasses | Golden
300,00€
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Rectangular sunglasses | Black
360,00€
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Sunglasses | Blue
290,00€
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Sunglasses | Black
340,00€
GUCCI
Sunglasses | Brown
400,00€
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Rectangular sunglasses | Brown
390,00€
GUCCI
Sunglasses
330,00€
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Sunglasses | Brown
500,00€
GUCCI
Sunglasses
290,00€
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Aviator sunglasses | Brown
240,00€
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Rectangular sunglasses | Green
230,00€
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Sunglasses
320,00€
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Round sunglasses | Brown
280,00€
GUCCI
Sunglasses | Brown
340,00€
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Round sunglasses | Black
280,00€
GUCCI
Sunglasses
290,00€
GUCCI
Sunglasses | Brown
290,00€