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An icon is born: Gucci's GG Marmont Bag  

montage avec sacs GG Marmont

Initially presented as a part of Gucci's Autumn-Winter 2016 collection, the GG Marmont has since established itself as a timeless classic. Here, an in-depth look at its unprecedented success.  

An emblem of Alessandro Michele's Artistic Direction
One of the first accessories to be imagined by Alessandro Michele following his arrival as Gucci's artistic director in 2015, the GG Marmont bag encapsulates the Roman creator's signature aesthetic. Architectural and richly-detailed, the piece blends classicism and modernity with a wink to the 70s, the Florentine brand's favorite decade.

Incarnating the label's heritage
As ironic as it may seem, Alessandro Michele looked to the past in order to elucidate Gucci's future. The focal point of the Marmont line? The double G, a metallic motif that appeared for the first time in the 1970s. Having fallen into obscurity under former artistic directors, Michele brought it back in the maximalist fashion to which he alone seems to hold the key, thus restoring founder Guccio Gucci's initials to their rightful glory.

With an adorable surprise
The secret behind the GG Marmont? Featuring original quilting, mixing herringbone patterns and lines curved and straight, the already-gorgeous bag hides a cute little surprise on the back: a heart. A symbol that resonates with the label and Art Director's commitment to universal love.

And perfect versatility
Last but certainly not least, it's hard not to notice this accessory's incredible adaptability. Featuring a recognizable but still minimalist design, this handbag is available in all different kinds of leather, velvet, monogrammed canvas, even sequins. It's a showstopper with the power of infinite reinvention — which, of course, makes it a timeless classic to pair with any style.

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