Style is first and foremost about the right combination. That's why, since last September, Le Market has been offering an eclectic mix. Pieces, half-way between highly-contemporary and timeless designs, offer both street and sophisticated elements. On the fourth floor in Printemps for Women, this colourful boutique area is home to the crème de la crème of the latest generation of designers.

Encapsulating the spirit of the age, this 300 m² space reflects a small revolution already established among the most avid fashion followers. Pieces by some younger brands now carry as much influence as those from leading design houses. Beneath brilliant neon lights, the best of women's new wave (and feminist) design is on display at the Boulevard Haussmann store, along with the latest creations. Chylak's retro accessories, Rotate's delicate dresses and androgynous lines from The Frankie Shop feature with over 35 brands co-existing in this new-style boudoir. As originality is as key as innovation, this style incubator 3.0 is once again enjoying the luxury of hosting a number of exclusive labels for the Spring-Summer 2020 season. MISBHV's cheeky sporting looks, Little Liffner's retro elegance and Paris Texas's distinctive boot designs are joined by sixteen new brands, exclusively available to Printemps clientele. From ready-to-wear to accessories, everything is on hand to mix and match - as if pieces awaiting assembly to produce the next cutting-edge looks.

More than just a fashion statement, more importantly Le Market offers a lifestyle. Decorative objects, magazines and gadgets... the selection is both refined and irresistible. A cool and contemporary Ali Baba's cave where you can even find rare gems for under 5 euros, shop in shop has the potential to become one of the hottest spots to shop in Paris. Waiting for you to discover...