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HAPPENING

HAPPENING

HAPPENING 4'33' is a Korean brand of ready-to-wear clothing for women, founded in 2014 by Jinjoo Cha. The label's name is inspired by the work of musician John Cage and his song Composition 433. Described as four minutes thirty-three seconds of silence, and in the same instance, of sounds of the environment, its interpretation is left to the listener. His TACET edition meaning 'he is silent' in Latin, signals to the instrumentalist that they must remain silent. Inspired by the '50s and '60s, designer Jinjoo Cha's t-shirts are printed with HAPPENING TACET, accompanied with the title À bout de souffle, an iconic French film from the era.
Avant-garde and minimalist, the brand frees itself from conventional fashion codes and offers its own version of a style that incites emotions. HAPPENING 4'33' aims to offer a means of expression through its clothing. A concept that Korean influencers rapidly found appealing including actresses Han Jin Min, Park Shin Hye, Ki Eun-se as well as K-pop singers and celebrities, Son Na-eun from the group Apink, and Park Sojin from the group Girl's Day.
The HAPPENING 4'33' Spring-Summer 2020 collection is named Real Love. It presents a conscious elegant woman with a natural generosity. For Jinjoo Cha, love is expressed through an authentic attitude, reflected in contemporary silhouettes made from luxurious fabrics such as linen, cotton and wool. Colours are neutral and natural, illustrated by aqua green blazers, chocolate brown lambskin leather trousers and blouses in ochre hues. Always attentive to the tiniest details, the designer tends to each design, introducing new finishes for the new season. The results are knitted tops adorned with pearl necklines, trench coats displaying utilitarian elements and jeans decked with under-the-knee tightening tabs. A casual mix-and-match collection leaving you free to make your own style choices.
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