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UNIVERSAL STANDARD

UNIVERSAL STANDARD

At a time when fashion is more inclusive, several brands are introducing new style initiatives. Unisex cuts, capsule collections, new sizes... but few labels have gone as far as Universal Standard. Founded in 2015 by Alexandra Waldman and Polina Veksler, the brand's mission is to dress all women. Starting with the evidence that she could never find clothing in her size in stores (which always fluctuated between sizes 48 and 52), Alexandra Waldman simply took the initiative to design her own. In 2015, with the help of her friend, Polina Veksler, the former fashion journalist looked for a factory in Peru capable of manufacturing Universal Standard garments. The same year, the brand launched its debut collection of eight models... selling out within the first week.
Fully committed to the cause, the label wants to change the lives of the women it dresses and the industry. The idea? To create an environment where someone wearing size 50 can find the same top in a size 32. The aesthetic? Stylish feminine garments produced in luxury materials and available at affordable prices. So that everyone can treat themselves to the clothing they want to wear, that would also last a long time. And while 70% of Americans are size 46 or over, it's curious that most brands barely go up to 42. Universal Standard sizes? The Foundation collection includes sizes from 32 to 72, offering staple designs to construct an elegant yet easy-to-wear wardrobe. The brand has already started educating other players in its wake including J.Crew, Goop and Rodarte. Several labels are keen to get on board with this new way of thinking and approach to design. All for the better.
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    30 results
      30 products
      Hathaway pima cotton and modal-blend joggers UNIVERSAL STANDARD
      ⚡️ Braderie
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      UNIVERSAL STANDARD

      Hathaway pima cotton and modal-blend joggers | Black

      49,00€

      70€

      -30%

      Knockout cycling shorts UNIVERSAL STANDARD
      ⚡️ Braderie
      + 2 colours
      + de tailles
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      + colors

      UNIVERSAL STANDARD

      Knockout cycling shorts | Black

      42,00€

      60€

      -30%

      Joni faded black skinny jeans UNIVERSAL STANDARD
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      + 1 colour
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      UNIVERSAL STANDARD

      Joni faded black skinny jeans | Black

      54,00€

      90€

      -40%

      Seine High Rise 32
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      UNIVERSAL STANDARD

      Seine High Rise 32" cotton slim fit Jeans | Black

      57,00€

      95€

      -40%

      Seine Mid Rise 27
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      + 1 colour
      + de tailles
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      + colors

      UNIVERSAL STANDARD

      Seine Mid Rise 27" cotton Jeans | Black

      57,00€

      95€

      -40%

      Genevette asymmetric V-neck stretch viscose T-shirt UNIVERSAL STANDARD
      ⚡️ Braderie
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      UNIVERSAL STANDARD

      Genevette asymmetric V-neck stretch viscose T-shirt | Blue

      33,00€

      55€

      -40%

      Halie stretch cotton dress UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
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      + colors

      UNIVERSAL STANDARD

      Halie stretch cotton dress | Green

      42,00€

      70€

      -40%

      Knockout cycling shorts UNIVERSAL STANDARD
      ⚡️ Braderie
      + 2 colours
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Knockout cycling shorts | Green

      42,00€

      60€

      -30%

      Hathaway pima cotton and modal-blend joggers UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Hathaway pima cotton and modal-blend joggers | Grey

      49,00€

      70€

      -30%

      Kennedy Long-sleeve Cupro Blend Shirt UNIVERSAL STANDARD
      ⚡️ Braderie
      + de tailles
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      UNIVERSAL STANDARD

      Kennedy Long-sleeve Cupro Blend Shirt | Blue

      72,50€

      145€

      -50%

      V Rex Cotton T-shirt UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
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      + colors

      UNIVERSAL STANDARD

      V Rex Cotton T-shirt | Grey

      27,50€

      55€

      -50%

      Peyton poplin shirt dress UNIVERSAL STANDARD
      ⚡️ Braderie
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      UNIVERSAL STANDARD

      Peyton poplin shirt dress | Black

      80,50€

      115€

      -30%

      Lynn viscose Pencil skirt UNIVERSAL STANDARD
      ⚡️ Braderie
      + de tailles
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      UNIVERSAL STANDARD

      Lynn viscose Pencil skirt | Black

      98,00€

      140€

      -30%

      Seine Mid Rise 27
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Seine Mid Rise 27" cotton Jeans | Blue

      57,00€

      95€

      -40%

      Halie stretch cotton dress UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Halie stretch cotton dress | Black

      42,00€

      70€

      -40%

      Knockout cycling shorts UNIVERSAL STANDARD
      ⚡️ Braderie
      + 2 colours
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Knockout cycling shorts | Blue

      42,00€

      60€

      -30%

      Cameron cardigan UNIVERSAL STANDARD
      ⚡️ Braderie
      + de tailles
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      UNIVERSAL STANDARD

      Cameron cardigan | Blue

      77,00€

      110€

      -30%

      V Rex Cotton T-shirt UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      V Rex Cotton T-shirt | Black

      27,50€

      55€

      -50%

      Viscose tuxedo blazer UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Viscose tuxedo blazer  | Brown

      112,50€

      225€

      -50%

      Cambria viscose Top UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
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      + colors

      UNIVERSAL STANDARD

      Cambria viscose Top | Black

      70,00€

      140€

      -50%

      Seine High Rise 32
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Seine High Rise 32" cotton slim fit Jeans | Blue

      66,50€

      95€

      -30%

      Cambria viscose Top UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Cambria viscose Top | Green

      70,00€

      140€

      -50%

      Classic merino wool jumper UNIVERSAL STANDARD
      ⚡️ Braderie
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      UNIVERSAL STANDARD

      Classic merino wool jumper | Black

      90,00€

      180€

      -50%

      Genevette asymmetric round-neck stretch viscose T-shirt UNIVERSAL STANDARD
      ⚡️ Braderie
      + de tailles
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      UNIVERSAL STANDARD

      Genevette asymmetric round-neck stretch viscose T-shirt | Red

      33,00€

      55€

      -40%

      Joni faded black skinny jeans UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Joni faded black skinny jeans | Blue

      54,00€

      90€

      -40%

      Geneva Cotton Blend Dress UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Geneva Cotton Blend Dress | Black

      32,50€

      65€

      -50%

      Meuse High Rise 27
      ⚡️ Braderie
      Add to bag

      UNIVERSAL STANDARD

      Meuse High Rise 27" Coated Cotton Jeans | Black

      73,50€

      105€

      -30%

      Viscose tuxedo blazer UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Viscose tuxedo blazer  | Blue

      112,50€

      225€

      -50%

      Tesino Cotton Blend Dress UNIVERSAL STANDARD
      ⚡️ Braderie
      + de tailles
      Add to bag

      UNIVERSAL STANDARD

      Tesino Cotton Blend Dress | Black

      27,50€

      55€

      -50%

      Geneva Cotton Blend Dress UNIVERSAL STANDARD
      ⚡️ Braderie
      + 1 colour
      + de tailles
      Add to bag
      + colors

      UNIVERSAL STANDARD

      Geneva Cotton Blend Dress | Green

      32,50€

      65€

      -50%

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