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UNIVERSAL STANDARD

Universal standard

At a time when fashion is more inclusive, several brands are introducing new style initiatives. Unisex cuts, capsule collections, new sizes... but few labels have gone as far as Universal Standard. Founded in 2015 by Alexandra Waldman and Polina Veksler, the brand's mission is to dress all women. Starting with the evidence that she could never find clothing in her size in stores (which always fluctuated between sizes 48 and 52), Alexandra Waldman simply took the initiative to design her own. In 2015, with the help of her friend, Polina Veksler, the former fashion journalist looked for a factory in Peru capable of manufacturing Universal Standard garments. The same year, the brand launched its debut collection of eight models... selling out within the first week.
Fully committed to the cause, the label wants to change the lives of the women it dresses and the industry. The idea? To create an environment where someone wearing size 50 can find the same top in a size 32. The aesthetic? Stylish feminine garments produced in luxury materials and available at affordable prices. So that everyone can treat themselves to the clothing they want to wear, that would also last a long time. And while 70% of Americans are size 46 or over, it's curious that most brands barely go up to 42. Universal Standard sizes? The Foundation collection includes sizes from 32 to 72, offering staple designs to construct an elegant yet easy-to-wear wardrobe. The brand has already started educating other players in its wake including J.Crew, Goop and Rodarte. Several labels are keen to get on board with this new way of thinking and approach to design. All for the better.

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    15 products found

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      Universal standard

      Seine Mid Rise 27" cotton Jeans | Black

      95,00€

      Exclusives
      + de tailles

      Universal standard

      Seine High Rise 32" cotton slim fit Jeans | Black

      95,00€

      Universal standard

      Seine Mid Rise 27" cotton Jeans | Blue

      95,00€

      Universal standard

      Knockout cycling shorts | Black

      60,00€

      + de tailles

      Universal standard

      Genevette asymmetric V-neck stretch viscose T-shirt | Blue

      55,00€

      + de tailles

      Universal standard

      Genevette asymmetric round-neck stretch viscose T-shirt | Red

      55,00€

      Universal standard

      Knockout cycling shorts | Khaki

      60,00€

      Universal standard

      Knockout cycling shorts | Blue

      60,00€

      Universal standard

      Halie stretch cotton dress | Green

      70,00€

      Universal standard

      Halie stretch cotton dress | Black

      70,00€

      Universal standard

      Joni faded black skinny jeans | Blue

      90,00€

      Universal standard

      Hathaway pima cotton and modal-blend joggers | Black

      70,00€

      Universal standard

      Hathaway pima cotton and modal-blend joggers | Grey

      70,00€

      + de tailles

      Universal standard

      Cameron cardigan | Blue

      110,00€

      Universal standard

      Joni faded black skinny jeans | Black

      90,00€


      15 products found

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