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MANSUR GAVRIEL

It-bag or not it-bag. For decades, designers have been putting their heads together to try to come up with the ultimate formula for creating a bag whose retail success has just as much impact as its fashion footprint. Irony or simply proof of their raw talent, it only took Floriana Gavriel and Rachel Mansur one attempt in the brand's very beginnings to conquer this challenge. Crowned the 'first post-recession it-bag' by the industry online platform, The Business of Fashion, Mansur Gavriel's Bucket Bag was enough to send the young American leather goods label into orbit.
Purveyor of an understated luxury that clashes with other accessories of the time, the minimalist style of this small bucket bag (also available in an XXS model) is particularly appealing. Cut from smooth vegetable-tanned leather, no metal details, an understated drawstring closure and discreetly fine gold brand lettering on the front... Simplicity is a winner, enabling the two friends to impose their delicate aesthetics without having to raise their voices to be heard. A refined success with no fuss and an ascent with slightly magical touches, fitting perfectly with their story. It all began in 2010 when the two young women met at a The XX concert in Los Angeles, a creative and amicable meeting of minds. Together, they shared a passion for art and culture, from Roni Horn and Pina Bausch to Pedro Almodóvar and Luis Barragan. This long distance, yet strong friendship was forged as Rachel Mansur, a Rhode Island School of Design (Providence) graduate, lived in Los Angeles while Floriana Gavriel, who studied at the University of the Arts Bremen (in Germany) before gaining experience at Lanvin's, lived in Berlin. After several transatlantic trips, the duo embarked on creating their brand concept. In 2012, the first prototypes were presented. There were only two due to production costs. Their debut pieces were the Bucket Bag and the Tote, two timeless designs, proving to be wise choices. In June 2013, a move to New York, a launch, and some well-thought-out Instagram media campaigns later (with Garance Doré in mind), the label enjoyed great success. Within just a few weeks, the bags were sold out and had an ever-growing waiting list.
The brand diversified and launched a shoe range before introducing a selection of ready-to-wear pieces that garnished the same success. Mansur Gavriel designs today are still packed with a minimal and sophisticated aura, continuing to add to their charm. Discretion has never been so chic.
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