Les Secrets De Loly Beauty

Les Secrets de Loly: a brand designed for textured hair

Created in 2009 by Kelly Massol, Les Secrets de Lolycelebrates the beauty of natural, curly, frizzy, and coily hair. Guided by the mantra "My hair, my power ", the brand was born from a sincere passion and an authentic dialogue with an engaged community. Through a clear and caring hair routine, Loly offers treatments tailored to the specific needs of each texture, to restore vitality to every curl.

Natural formulas, delicious scents, a clean composition: the brand embodies a new generation of hair care that combines effectiveness, sensory pleasure, and respect for hair. Here, each product is designed to reveal natural beauty, without compromise.

A complete routine, designed for your curls

At Les Secrets de Loly, the ideal routine revolves around four essential steps: cleanse, detangle, hydrate, maintain. A simple and targeted approach that respects the nature of each hair fiber while making daily life easier.

• Perfect Clean: a gentle shampoo with purifying and fortifying active ingredients
• Kurl Nectar: an essential leave-in for nourished and defined curls
• Magic Twist: a rich cream to seal in moisture and protect the fiber
• Boost Curl: a curl-activating gel with aloe vera for long-lasting definition

Les Secrets de Loly: natural, sensory, and committed care

Each formula is crafted with naturally sourced ingredients, free from sulfates and silicones, to respect both hair and the environment. Generous textures, fruity scents, a clean composition: everything is designed to make hair care both effective and enjoyable. By supporting self-acceptance and hair diversity, Les Secrets de Loly establishes itself as an essential reference for textured hair care.

Adopt a natural hair care routine with Les Secrets de Loly

Whether your hair is wavy, curly, frizzy, or coily, Les Secrets de Lolyoffers treatments tailored to each texture to reveal their natural beauty. With clean, sensory, and highly effective formulas, the brand supports you at every step of your routine. Revive your curls and let your style shine, with products designed for you — and with you.