LA CREME LIBRE

Name: LA CREME LIBRE Printemps beauty
Brand: LA CREME LIBRE

Natural, refillable, eco-friendly, and local skincare is a concept that's made huge changes in the world of cosmetics. It's also part of a great business model, and Veronica Susan knew this when she founded La Crème Libre. In order to guarantee clean, 100% natural and vegan formulas that are safe for sensitive skin and designed, tested, and made in France, Susman and her small team relied on simple but essential principles. The first priority was to re-think. This meant separating the product from the packaging and providing refills instead. This made since, since packaging accounts for 50% of the cost of an average product in today's industry. Then, they had to refuse. To know how to say no to questionable ingredients. While other eco-friendly brands do exist, La Crème Libre tops the competition with one essential point: while most brans can deliver products that are 99% natural, La Crème Libre promises 100%. Here, you won't find any traces of petrochemical or animal-derived ingredients. It only makes sense, then, that reducing would be a foundation for the label as well — in devising routines that are both optimized and simple. Relocate, reuse, and recycle are other values essential to La Crème Libre. Using France's historical know-how in matters of cosmetics has proven useful, resulting in elegant containers that are meant to be kept. The elegant packaging is made of concrete, a robust material that requires less energy to manufacture than glass. The single-material packaging is fully recyclable. And now that La Crème Libre has delivered on its promises, its time for us to reap the benefits, composing a personalized routine from this sophisticated line of cleansers, exfoliants, make-up removers, and moisturizers.