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home  /  men  /  brands  /  charles jeffrey loverboy


Charles Jeffrey, a freshly-diplomad prodigy from London's Central Saint Martins, launched his eponymous label in 2015: Charles Jeffrey LOVERBOY. A true night-owl, the young creative organized parties at hip club VF Dalston in order to finance his studies. Before long, he had been noticed by talent recruiter Lulu Kennedy, who gave him the opportunity to present his creations at Fashion East MAN. It was a collaboration that would mark the beginning of his rise through the ranks of British fashion, where soon he was being honored with an Emerging Designer Award in Menswear at the 2017 British Fashion Awards, along with a nomination to the LVMH prize. Nonetheless, the road to success wasn't always an easy one for Charles Jeffrey, who grew up between separated parents in a Scotland still struggling to accept homosexuality. The designer, far from faint-of-heart, took a certain strength from the experience, allowing him to touch on subjects like suffering, anxiety, tolerance, and the desire for recognition via his collections. As something of an unofficial spokesperson for London's youth, with LOVERBOY Charles Jeffrey seeks to create a safe space for those who are marginalized simply because of what they feel, what they look like, or how they choose to express themselves. Inspired by Gareth Pugh's audacity, Jean Paul Gaultier's fashion shows, and Vivienne Westwood's tailoring, Charles Jeffrey LOVERBOY's collections are sprinkled with graphic prints, colors, and complex details, reflecting the Haute Couture education of the label's founder. Surrounded with artist friends, drag-queens, and a queer community that is regularly involved in the brand's projects, Charles Jeffrey's goal has always been to design clothes that invite us to think outside our present codes and narratives; that invite us to dream, in the designer's own words. Plaid skirts, grunge boots, logo-emblazoned knits, and graffiti-adorned denim are central pieces in the label's subversive style. > View more

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