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diesel-homme

DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.

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    114 products found

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      New

      DIESEL

      Set of three cotton-blend briefs | Multicolour

      40,00€

      DIESEL

      Ribbed cotton briefs | Red

      32,00€

      New

      DIESEL

      Set of three cotton-blend boxers | Black

      43,00€

      DIESEL

      Ribbed cotton briefs | White

      32,00€

      New

      DIESEL

      Bi-material cotton T-shirt | Purple

      175,00€

      DIESEL

      Straight-cut cotton jeans | Black

      185,00€

      DIESEL

      Straight-cut cotton jeans  | Black

      185,00€

      DIESEL

      Straight-cut cotton-blend jeans | Blue

      150,00€

      DIESEL

      Slim-fit jeans | Blue

      175,00€

      DIESEL

      Cotton denim slim-fit jeans | Blue

      175,00€

      DIESEL

      Straight-cut cotton jeans | Black

      185,00€

      DIESEL

      Cotton logo sweatshirt | Black

      150,00€

      DIESEL

      Denim shirt | Blue

      150,00€

      DIESEL

      Cotton-blend skinny jeans | Blue

      275,00€

      DIESEL

      Slim-fit cotton-blend jeans | Black

      195,00€

      DIESEL

      Hooded down jacket | Blue

      295,00€

      DIESEL

      Printed T-shirt | Black

      60,00€

      DIESEL

      Cotton-blend slim-fit jeans | Grey

      150,00€

      DIESEL

      Slim-fit cotton-blend jeans | Beige

      195,00€

      DIESEL

      Cotton-blend logo hoodie | Grey

      125,00€

      DIESEL

      Logo-print T-shirt | Red

      100,00€

      DIESEL

      Hooded gilet | Black

      225,00€

      DIESEL

      Straight-cut cotton jeans | Beige

      185,00€

      DIESEL

      Cotton-blend skinny jeans | Blue

      295,00€

      DIESEL

      Printed sweatshirt | Grey

      125,00€

      DIESEL

      Set of three cotton-blend briefs | Multicolour

      40,00€

      DIESEL

      Printed cotton T-shirt | White

      90,00€

      DIESEL

      Textured jeans | Blue

      295,00€

      DIESEL

      Sweatshirt with photo print | White

      195,00€

      DIESEL

      Joggers | Grey

      175,00€

      DIESEL

      Straight-cut cotton-blend jeans  | Blue

      275,00€

      DIESEL

      Round-neck cotton T-shirt | Blue

      80,00€

      DIESEL

      Skinny jeans | Blue

      225,00€

      DIESEL

      Cotton sweatshirt | Blue

      175,00€

      DIESEL

      Low-rise jeans | Grey

      185,00€

      DIESEL

      Cotton sweatshirt | Grey

      175,00€

      DIESEL

      Monogram denim shirt | Blue

      295,00€

      DIESEL

      Wool and cotton-blend jumper | Black

      275,00€

      DIESEL

      Straight-cut cotton jeans  | Blue

      160,00€

      DIESEL

      S-Ukiyo Low sneakers | Beige

      185,00€

      DIESEL

      S-Racer LC sneakers | Black

      195,00€

      DIESEL

      Set of three cotton-blend boxers | Black

      43,00€

      DIESEL

      Denim Bermuda shorts | Black

      125,00€

      DIESEL

      Loose cotton jacket | Brown

      225,00€

      DIESEL

      Regular jeans with a velvety feel | Grey

      250,00€

      DIESEL

      Faded terry hoodie | Black

      250,00€

      DIESEL

      Sleeveless cotton top | Black

      80,00€

      DIESEL

      Cotton sweatshirt with logo | White

      195,00€

      DIESEL

      Prototype Low sneakers | Beige

      350,00€

      DIESEL

      Sleeveless cotton top | Beige

      80,00€

      DIESEL

      Patterned denim jacket | Blue

      395,00€

      DIESEL

      Prototype Low sneakers | Grey

      350,00€

      DIESEL

      Tie-dye windbreaker jacket | Brown

      250,00€

      DIESEL

      Printed cotton T-shirt | White

      60,00€

      DIESEL

      Printed cotton T-shirt | White

      150,00€

      DIESEL

      Denim jacket | Blue

      295,00€

      DIESEL

      Straight-fit zip jacket | Beige

      325,00€

      DIESEL

      Cotton hoodie with inscription | White

      175,00€

      DIESEL

      Cotton hoodie with inscription | Black

      175,00€

      DIESEL

      Denim shirt | Blue

      225,00€


      114 products found