DANIEL ESSA

Created in 2017 by Daniel Essa, previously a Damascus-based TV producer now living in France, this eponymous brand specialises in luxury trainers. Winner of the Grand Prix Maisons de Mode Roubaix 2019, the brand charms with its ultra-minimalist, contemporary shoe designs. It's a style and story recognised around the world, especially for the designer's atypical background. In 2013, Daniel decided to leave Syria, leaving behind his family and his career. Graduate of Esmod Damascus, professor at Arab International University, TV host of his own show for three years, Daniel arrived in Spain, a country where he didn't speak the language with the idea to start his own luxury shoe line. His dream finally took shape in France, where he launched his first collection in 2017 and quickly saw success with orders around the world. The secret? An aesthetic that combines French elegance and Italian craftsmanship, mixing refinement, couture techniques, durability and personalisation. Each shoe is designed down to the smallest details, from the tongue to the sole. Consider the Toi & Moi, already a classic. The brand has natural elegance and the allure of an admirable designer.