Name: SEE BY CHLOE Women
Brand: SEE BY CHLOE

SEE BY CHLOE

See by Chloé is the little sister of the brand Chloé. Founded in 1952 by Gaby Aghion, a Cairo-born Parisienne, the brand Chloé dresses the free woman in an elegant, slightly sensual style. Seeking style that resembled her own, the desire was inspired by her personal tastes in designing a women's ready-to-wear line with close-fitting styles made in soft, fine materials. Thus, under the leadership of Stella McCartney as artistic director, See by Chloé was launched in 2001. After her departure in 2006, Phoebe Philo took the reins. She wanted to embody feminine luxury in her collections. The lines she designed were both serious and glamourous, and women around the world were immediately seduced by this new colourful and audacious style. Furthermore, Phoebe understood the necessity of designing an accessories collection for the legacy of a brand like Chloé, so she developed a debut line of See by Chloé handbags that she presented on the runways. This became the trademark of the brand, with the See by Chloé bag representing the essence of the brand. We also enthusiastically think of the Paddington bag, beloved by stylish women and international celebrities. Since 2019, the artistic direction of the brand is under Emily Harris, opening the doors to a glamourous, cool style, particularly aimed at young and active modern women.