Emilia wickstead
Her designs were elegant, with a modern flair and vibrant colours. With little experience in running a wholesale business and unable to keep stocks of her pieces, the designer has no choice but to offer a bespoke made-to-measure service only. This option is still available today, differentiating the brand amongst its competitors who don't offer alterations for their garments. For four years, Wickstead worked in her store every day and learned more about her clientele. In the evenings, she worked the door at the quirky exclusive club Mahiki to make ends meet.
Her fortune quickly changed. In 2010, Samantha Cameron was photographed in a Emilia Wickstead dress in front of 10 Downing Street. The following year, she was approached by the British Fashion Council to officially take part in London Fashion Week.
Emilia wickstead
Camille top | Green
-50%
297,50€
595,00€
Emilia wickstead
Printed bikini | Multicolour
-50%
102,50€
205,00€
Emilia wickstead
Charlie fitted dress | Black
-50%
542,50€
1 085,00€
Emilia wickstead
Scarlett swimsuit | Green
-50%
137,50€
275,00€
Emilia wickstead
Pia bikini | Multicolour
-50%
125,00€
250,00€
Emilia wickstead
Cropped wool trousers | Black
-50%
430,00€
860,00€
Emilia wickstead
Lorelei midi skirt | Yellow
-50%
317,50€
635,00€
Emilia wickstead
Olly top | Black
-50%
357,50€
715,00€
Emilia wickstead
Emory wool jumper | Red
-50%
337,50€
675,00€