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Printemps.com
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home  /  men  /  brands  /  bourrienne
BOURRIENNE

BOURRIENNE Men

Some fashion staples are more fascinating than others and the white shirt is one of them. Constantly being reinvented, this garment suits all occasions from fine dining to going down the pub. It has also been the subject of Charles Beigbeder's unusual experiment for some years now. Falling in love with the Hotel de Bourrienne (in Paris' 10th arrondissement) which was in a state of decay, the entrepreneur bought the property with the intention of restoring it to its former glory. Inspired by the venue, the proud owner came up with the idea of launching a new brand of shirts with a retro style. Named Bourrienne, the label launched in 2017, with its premises based within the hotel. The idea? To breathe a little 18th century style into this classic men's garment, paying homage to the Directoire decor that reigned within these walls. At the helm is head designer, Cécile Faucheur, responsible for this transformation and the revival of the spirit of Victor Hugo, Talleyrand and Chateaubriand.
Produced in Tunisia and cut from exceptional fabrics (including linen, seersucker, cotton twill and poplin), Bourrienne designs aim to make shirt tails the height of Parisian chic. Cécile Faucheur added period features to classic designs using gathering, breastplates as well as Mao or band collars. So many exciting effects to enhance an already successful basic design and always featuring three distinctive signature touches: gathering on the wrists, a Roman numeral embroidered tone-on-tone on the gusset and the label's name, embroidered in white on the back yoke of the shirt. Romancier, Comédien, Nocturne, Poète... are among the models offered by the label today.
Experiencing enormous success (as the men's shirt is an established staple for both men and women), the brand launched a basics collection with slightly more fitted designs in 2019. A splendid addition of a historic little twist to a classic.
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